And in the real world... Channel 4, BBC, Google and more...

LONDON - Today's round-up of the biggest business stories

And in the real world... Channel 4, BBC, Google and more...

Luke Johnson, the chairman of Channel 4, has dismissed the possibility of a tie-up with BBC Worldwide, stating that a deal would not be sufficient enough to ensure that the broadcaster secures future funding.
Source: Daily Telegraph

Ben Bradshaw, the culture secretary, has called for the BBC to reduce its licence fee, and abolish its governing body. Bradshaw accused the BBC Trust of being a "regulator and cheerleader" and called for the National Audit Office to investigate the BBC's accounts.
Source: Guardian

American public health experts have demanded a sugar tax on sweetened carbonated drinks and fruit juices in an effort to help combat the global obesity crisis.
Source: Independent

Google has acquired reCaptcha, a company that provides security questions in order to prevent website fraud and spam, as part of a new push to bolster its line of security products.
Source: Financial Times

Next, the UK fashion retailer, has reported that like-for-like sales for the first six months of 2009 fell by only 1.2 per cent, when it had been planning for a drop of almost 7 per cent. The retailer put the pleasing results down to a combination of good weather at the beginning of the summer and an improvement in consumer confidence.
Source: Guardian

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).