And in the real world.. John Lewis, Cadbury, HP, Twitter and more

LONDON - Today's round up of the biggest business stories.

The World...latest business news
The World...latest business news

The John Lewis Partnership said that spending at its department stores rose 8.8 per cent year-on-year, excluding VAT, in the week to September 19.
Source: Times

Todd Stitzer, chief executive of Cadbury, has attacked "unbridled capitalism" as he defended his company’s corporate culture, in the face of an approach from Kraft, the largest US food group.
Source: Guardian

Jaguar Land Rover unveiled cost-cutting plans to ensure its long-term survival by closing one of its West Midlands factories and restricting its final-salary pension scheme

Source: Times
Twitter is close to getting a cash injection of $100 million (£62 million), with a funding round that could quadruple the total value of the company to an estimated $1 billion.
Source: Guardian

Hewlett-Packard said it expected technology spending to bounce back in the coming year,  which would drive the PC manufacturer to gain a 17 per cent gain in earnings per share.
Source: Financial Times

JJB Sports spent £3.7 million over the past year-and-a-half on goods and services from companies connected with its own directors.
Source: Times

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).