And in the real world....Coca-Cola, Lloyds, Shed Media, Irn Bru, Tizer, Gordon Brown

London - Today's round-up of the biggest business stories

The World...latest business news
The World...latest business news

Coca-Cola, the world's largest soft drinks company, says it is "ramping up" efforts to stress the importance of a healthy lifestyle in combating obesity, in response to a growing push by health advocates for a federal tax on sugared drinks and sodas.
Source: The Financial Times

Europe's competition chief gave her strongest signal yet that Lloyds Banking Group may have to be broken up
Source: The Daily Mail

Shed Media has signed a product placement deal for the US edition of its genealogy programme Who Do You Think You Are? , which it hopes will help persuade the UK government to allow similar advertising.
Source: The Financial Times

AG Barr, the producer of Irn Bru and Tizer, exceeded expectations with a strong advance in interim sales and profits fuelled in part by the relatively clement British summer.
Source: The Financial Times

Banking executives will be disqualified from holding directorships if regulators believe they have overpaid themselves and their employees, Gordon Brown declared yesterday.
Source: The Times

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).