Abbott Mead Vickers' spot for Heinz Beanz topped both recall tables, with its score for brand recall one of the highest to feature in the Nielsen TV Brand Effect survey. Its score was more than twice the average of 100. AMV also scored a hit with its Birds Eye work, which featured in both the most-liked and most-remembered ad categories.
The Nielsen TV Brand Effect survey measures the percentage of viewers who can recall the storyline of an ad (or the brand featured in the case of "most-remembered advertisers") within 24 hours of seeing it. These scores are then indexed against the average score of 100. The "most-liked" is the percentage of viewers who like an ad they saw (among those recalling the brand of the ad), indexed against the 100 average score.
Source: Nielsen TV Brand Effect. Only new ads airing 1-31 October. Minimum sample= 150.