Rebecca Snell LEGO

Rebecca Snell

LEGO

Senior director, head of marketing, UK & Ireland

Snell has had a busy and rewarding year at the UK’s number-one toy manufacturer. The Lego Ninjago launch was its most successful ever (beating the Lego Movie product launch), while a collaboration with Channel 4 for The Secret World of Lego documentary beat audience targets. Snell is also proud that Lego achieved a fantastic cumulative PR reach of 1bn through various activities, such as its ‘Happy 60th birthday’ Eurovision content.Expect a reinvigorated marketing effort for 2016; Snell has developed a training programme for her team which is now being rolled out across EMEA.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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