Reckitt Benckiser extends Lemsip line with £8m marketing drive

Reckitt Benckiser is expanding its cold and flu ranges with a new line of Lemsip products that offer specific cough remedies, backed by an £8m marketing campaign.

Lemsip: brand is backed by £8m marketing drive
Lemsip: brand is backed by £8m marketing drive

The new Lemsip Cough range features four products that offer relief from mucus or chesty coughs and their associated symptoms, such as head and body aches and pains.

The products are available as sachets to create hot drinks, capsules and liquids.

The products will be supported by a TV ad campaign launching in October, created by Euro RSCG that will also promote the entire Lemsip range, which is also undergoing a packaging refresh.

Last year Lemsip’s marketing campaign featured a tongue-in-cheek Facebook campaign that ridiculed "man-flu", using the James Brown song "It’s a man’s world".

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).