Reckitt Benckiser prepares Christmas ad campaign for Air Wick

Reckitt Benckiser, the maker of Nurofen and Clearasil, is launching a £2.5m ad campaign to promote its new Air Wick Christmas collection.

Air Wick: focus of Reckitt Benckiser's Christmas ad campaign
Air Wick: focus of Reckitt Benckiser's Christmas ad campaign

 The campaign, "Wrap your home in luxury", will launch in the autumn in a bid to drive sales in the run-up to Christmas.

Created by Euro RSCG, the drive will include a TV ad, followed by dedicated in-store, point-of-sale and digital activity.

The new ‘Touch of Luxury Winter’ range will consist of a limited collection of seasonally inspired fragrances, available across all key products.

The Touch of Luxury Reed Diffuser will be available in two new fragrances, Midnight Blackberry and Vanilla Silk, and the seasonal Mulled Wine and Crackling Fire. Ribbons Scented Candles will also be launched for the first time this autumn. 

Reckitt Benckiser calculates that up to 70% of annual candle sales are made between September and February.