Record passes for IPA Foundation Certificate but distinctions drop 60%

The IPA has seen record numbers passing its Foundation Certificate, while the number of distinctions has fallen by more than half on last year.

IPA Foundation Certificate: of those who passed, 163 gained distinctions
IPA Foundation Certificate: of those who passed, 163 gained distinctions

The qualification, which is aimed at graduates and practitioners with up to one year’s experience, was passed by 1,128 adlanders, out of a total of 1,197 who sat the exam.

Of those who passed, 163 gained distinctions (down 60% from last year) and 666 passed with credit (up 27%).

The exam was sat by people from 136 different IPA member agencies, spanning different disciplines. Starcom had 69 staff gain the qualification, the highest number, followed by Havas Media Group (66) and Mother (52).

Agencies whose staff received the most distinctions included Havas Media Group and J Walter Thompson with nine each, followed by Grey London and MediaCom with seven each.

The IPA is running a competition this week, giving away credits towards some of its other qualifications, for delegates that tweet their results using the #IPAFC tag.

Patrick Mills, the IPA's director of professional development, said: "After another record breaking year it is safe to say the IPA Foundation Certificate is the must-have qualification for new industry starters. Congratulations to everyone who worked so hard to achieve this qualification."


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