FOR THE RECORD

Flextech has signalled that it wants to expand its television interests by acquiring new channels and has not ruled out a bid for Live TV. The news came as Flextech announced a fall in pre-tax losses from pounds 6.2 million to pounds 5.1 million in 1998. The company also said it intends to invest pounds 20 million this year in interactive services on TV and the internet.

Flextech has signalled that it wants to expand its television

interests by acquiring new channels and has not ruled out a bid for Live

TV. The news came as Flextech announced a fall in pre-tax losses from

pounds 6.2 million to pounds 5.1 million in 1998. The company also said

it intends to invest pounds 20 million this year in interactive services

on TV and the internet.



The German publisher, Axel Springer, which last year was in acquisition

talks with Mirror Group, has begun its long-expected move into the UK

with the announcement that it is to set up a television and publishing

operation in London. It has established a new company, Axel Springer

International, that will focus on expanding its parent’s print

operations globally, while its sister TV company will co-ordinate global

television marketing and production. It is not thought Springer is

interested in re-entering the bidding for Mirror Group.



Computeractive is going back on TV this month with a new ad campaign to

promote its current issue, with media planned and bought by MediaCom

TMB. The campaign will be backed up with two free internet booklets in

the next two issues of the magazine. Computeractive’s latest ABC is

223,577.



Virgin Radio has launched a promotion to encourage health clubs and

leisure centres to tune into the station. The promotion - planned and

created jointly by Virgin’s head of strategic marketing, Louise Webb,

and QJ Media - will run in more than 200 health clubs and leisure

centres and combine poster panels with postcards and a mailing to health

club managers. Incentives include competitions to win tickets to see TFI

Friday.



Capital Interactive, part of Capital Radio, has signed an exclusive

agreement for Capital FM, Capital Gold and Xfm with NewRadioWorld, an

internet site which brings together radio stations across the world.

Capital is the first European station to join.



Amanda Platell, the former editor of the Sunday Express, has been

recruited by William Hague as the Conservative Party’s new head of news

and media. Platell left the Express in January after the paper ran a

story about Peter Mandelson’s friendship with a Brazilian student.



A list of publishers, radio and TV operators and programme makers have

committed to the second stage of applying to be programme suppliers when

Digital One, the national commercial digital radio multiplex, starts

broadcasting later in the year. More than 30 companies - whose

identities remain secret - have gone into the second stage of tendering

to run one or more of the three digital-only channels which are due to

launch at the end of this year.



Management Today, the monthly Haymarket title for senior managers, has

been given a pounds 1 million facelift. New features include a column by

Haymarket’s chairman, Michael Heseltine, and a cast of contributors

including the Governor of the Bank of England, Eddie George, Microsoft’s

Bill Gates, Peter York and Jeremy Bullmore.



Classic FM has launched afternoon solus advertising spots within news

breaks, offering premium positioning and a clutter-free environment.

Apple is the first advertiser to use the Classic News Spots in a

campaign, planned and bought by Manning Gottlieb Media, breaking this

week.



The pan-European online sales operation, Ad Pepper Media, has added a

French office to its 11-strong network. The operation in France is to be

headed by Beatrice Berger, the former managing director at 24/7 Media

France. The company has also appointed Nicolas Mignot, former sales

executive at 24/7 Media France, as sales director.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).