Giles Thomas, head of marketing at MTV Networks Europe, has been
poached by Sega Europe. He has taken the role of UK marketing director
as the company gears up for the launch of its new 128bit games console,
Dreamcast, next September. A successor for Thomas has not yet been
De Saulles Associates, the media consultancy, is launching an online
service to give advertisers access to media campaign evaluations via the
internet. DSA currently produces about 300 evaluations a year for major
press and TV advertisers. The new service, E-v@luate, will make this
data available on a secure service via DSA’s own website.
MindShare has been appointed by BBC Music to act as a consultant to
examine media and marketing opportunities with broadcasters outside the
UK. MindShare was chosen for its research and international media
network, which BBC Music is keen to exploit to find sponsorship
The Millennium Parade, an outdoor event on New Year’s Day 2000, will be
available for sponsorship, and tenders should be made before 5
The organisers are expecting 12,000 performers to parade through London,
and potential sponsors are being offered an 18-month programme of
activities including media promotions, advertising and competitions.
Sky News will relaunch this week with a new identity, in line with the
recent revamping of other Sky channels. The redesign includes a new
logo, set and on-air look, produced by Sky’s in-house team alongside the
post-production company, Smoke and Mirrors.
Research by Maiden Outdoor and RMS has shown that point-of-sale poster
ads outside supermarkets are increasing branded packaged goods sales by
up to 32 per cent. The research spanned eight TV regions across the UK,
using a test group of 16 stores against a control group of the same
Breakfast cereal sales rose by 32 per cent and video brands by 24 per
The Asian channel, Zee TV, has been issued with a formal warning by the
ITC following repeated compliance failures in its advertising content
and scheduling. Since the end of 1995, seven breaches have been counted,
and the ITC says a key concern was the inadequacy of underlying
compliance arrangements and procedures as well as the breach itself.
TDI and Vodafone Retail have unveiled the first illuminated bus-sides
campaign, running across London on 90 double-decker buses. The
three-month campaign, devised by Bates Communications and booked by BMP
through PPL, will carry executions featuring images reversed out of
Ynon Kreiz has been promoted to the new position of president of Fox
Kids Europe. Kreiz, who has been managing director of Fox Kids Europe
since its introduction in January last year, has overseen the launch of
Fox Kids channels in nine European countries.
MTV launched a new channel in Russia on 26 September. The free-to-air
customised programming service will be broadcast seven days a week in
households across Moscow and St Petersburg.
The Publishing Team is to produce a customer magazine for Royal London
Insurance after winning a pitch with the Addison Design Company against
Citigate and Redwood Publishing. The magazine is slated to be published
up to four times a year, with a print run of about 1.2 million.
Carling Premier has confirmed a five-year sponsorship deal with IPC’s
NME, giving the brewer the title ownership of NME’s music awards.
Sponsorship of the event, formerly known as the NME Brat Awards, will be
supported with above- and below-the-line activity.