FOR THE RECORD

The BBC is creating a visitors’ centre at Broadcasting House which will include an interactive exhibition that shows how programmes are made. The attraction will open on 29 October to coincide with the BBC’s 75th anniversary celebrations.

The BBC is creating a visitors’ centre at Broadcasting House which

will include an interactive exhibition that shows how programmes are

made. The attraction will open on 29 October to coincide with the BBC’s

75th anniversary celebrations.



British Airways has postponed its mainstream advertising for the

duration of strike action by staff. Instead, press and radio ads will

aim to keep customers informed about which services are still in

operation.



City FM in Liverpool and Forth Radio may be taken to court by Creation

Records for leaking Oasis’s new single, D’You Know What I Mean?.

Representatives from each station have allegedly confessed to secretly

recording the song when it was played to them by Creation’s promotion

company.



Attic Futura’s teen magazine, Sugar, has joined up with Polygram TV to

launch a new double album, Sugar Hits. The CD, which will be available

in record stores throughout the UK, costs pounds 15.99 and is the first

brand extension of its kind for Sugar. A national TV campaign is

supporting the launch.



The Economist has appointed its first publisher to sharpen its focus and

centralise decision-making. David Hanger (left), worldwide ad director

of the Economist and director of group developments and specialist

magazines, has taken the role.



The Chancellor of the Exchequer, Gordon Brown, promised not to extend

VAT to newspaper cover prices in his Budget speech last week. The issue

has been the subject of extensive lobbying from the newspaper industry

in recent years.



Cadbury’s has signed up as the first advertiser on a new outdoor medium

which is being placed in newsagents and CTNs. StoreSite is being rolled

out this month in newsagents around the country and has secured a deal

with Cadbury’s poster buyer, Outdoor Connection.



The International Air Transport Association has opened up advertising

spaces on its tickets and ticket wallets. Around 20 million tickets and

five million wallets are issued in the UK each year and the IATA is

hoping to attract high street retailers who are targeting travellers as

well as major brand advertisers through the new medium.



Future Publishing is launching a new monthly consumer magazine, Cult TV,

on 23 July which will run news and features on popular television

programmes. The magazine will cost pounds 2.75.



Brass Tacks Publishing Portfolio is launching a rugby magazine in

October called Running Rugby. The magazine is the first publication

dedicated to the business of running a rugby union football club.



Maiden Outdoor has acquired the M&M poster contractor which owns 200

48-sheet panels in the Granada region. The purchase follows a leasing

deal which the two companies have had in place for the past two years

and brings Maiden’s panels in Granada to 2,070 48-sheet equivalents.



BARB, the TV audience measurement system, has improved the procedures

for measuring the 16-24 age group. The improvements compensate for

imbalances on the BARB panel in, for example, the number of householders

falling into this age group.



Rupert Murdoch has told the City that shares in BSkyB, the satellite

company in which Murdoch’s News Corporation has a 40 per cent stake, are

overvalued. BSkyB shares have fallen from pounds 7 to 444p over the past

few weeks. The statement comes as Murdoch is expected to take closer

control of BSkyB as its chief executive, Sam Chisholm, prepares to leave

at the end of this year.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).