FOR THE RECORD

The Independent Television Commission has announced that Channel 4 is to pay pounds 87.1 million to the Channel 3 licensees under the statutory arrangements that are laid down in the Broadcasting Act. The payment is set to be phased out after pressure from Channel 4.

The Independent Television Commission has announced that Channel 4

is to pay pounds 87.1 million to the Channel 3 licensees under the

statutory arrangements that are laid down in the Broadcasting Act. The

payment is set to be phased out after pressure from Channel 4.



The Radio Authority has published a consultative document setting out

the issues surrounding the possible use of 225 kHz as a fourth

independent national radio service (INR4). The authority is inviting all

interested parties to submit their views.



The Big Issue has increased its readership by 15 per cent in the past

six monhs. Latest figures from the National Readership Survey for the

period July to December 1996 show the Big Issue now has 950,000 readers

throughout the UK.



Many major advertisers have achieved campaign success through the

outdoor medium, according to the latest research booklets published by

Maiden Outdoor. BT, Nike, Nissan, Mercedes, Kit Kat and Lloyds Bank are

among the advertisers who have achieved quantifiable success using

outdoor.



Parker Knoll Furniture is returning to television after an absence of 20

years with a national campaign breaking this week through the Media

Centre Manchester and the Symington Company. The campaign will run for

three weeks on Channel 4 and ITV.



James McLeod has consolidated his presidency of the International

Advertisers Association’s UK chapter by appointing David McMurtrie, the

international media director of MediaCom, as vice-president and Beverley

Stott Macmillan, the advertising director for UK/Africa of the

International Herald Tribune, to public relations director.



Cable and Wireless, the telecoms and cable TV operator, is in

discussions with AT&T and Sprint, two US telecoms companies, with a view

to forming a new pounds 20 billion international alliance.



Total Media has been appointed by the games publisher, GT Interactive

Software, to its pounds 1 million account. The first task will be the

pounds 400,000 campaign to launch the PC game, Quake, in the UK. It is

the first time that GTIS has used a media agency in the UK. Previously

it booked direct.



Amra has been appointed to handle the national display and advertising

business for the Irish Sunday Tribune throughout the UK from 1

March.



Midland Independent Newspapers has acquired the Hinckley Times, a weekly

paid-for newspaper that has been publishing since 1889. The deal is

designed to strengthen further MIN’s position in the Midlands.



New PHD slipped off our media-only new-business league last week. The

agency should have appeared with its pounds 8 million win for

Sainsbury’s Bank. The agency has also won the media account for the new

Flextech/BBC channels, though spend figures have yet to be

confirmed.



Geraldine Aitken, the commercial director of the Western Mail and Echo,

is moving to Belfast to take up the post of commercial director of

Mirror Group Newspapers in Northern Ireland. A successor will be

appointed at the Mail within the next few months.



Carling Black Label is to sponsor Carlton Television’s new sports show,

Do I Not Like That, which will run for 13 weeks in the Carlton and

Central regions from this week. Carling is currently the sponsor of

football’s Premier League.



Mercury Asset Management, the fund management company that was

instrumental in levering Granada’s takeover of LWT, is said to be eyeing

Yorkshire Tyne Tees Television. The reports come amid rumours that MAM

has begun buying up a number of YTT shares.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).