The Cartoon Network is to launch a comic, published by Burghley
Publishing, on 27 August. The comic, which will have a print run of
150,000, will mainly feature characters appearing on the network and
will target children aged between eight and ten years old. Burghley
already publishes a series of comic and magazine titles in Britain and
Ireland for Warner, including Bugs Bunny and Tom & Jerry.
The National Magazine Company is to increase the frequency of its
parenting title, M, next year. The glossy lifestyle magazine, which is
aimed at parents of children aged one to ten, will put out its second
issue next Monday and has planned a Christmas issue for November.
Max Factor is to sponsor Virgin Radio’s weekday evening cinema feature,
the Big Screen, The show is broadcast at 5.45pm and includes film
reviews, news and interviews. The sponsorship package will include Max
Factor’s branding at the beginning and end of each show.
The ambient media specialist, Media Initiatives, has picked up the
pounds 300,000 brief to develop and sell media and promotional
opportunities targeting Eurostar travellers at the service’s Waterloo
terminal. The portfolio includes a 70x14-feet poster - double the size
of a 96-sheet - above the Eurostar concourse, which BT’s Business
Chargecard has booked until mid-October. Media Initiatives also has the
brief to sell advertising space inside the trains and is working on a
range of ambient media sites.
More Group has landed the 20-year contract to provide 1,000 newspaper
dispensers in downtown San Francisco. The majority will carry urban
panels and most of those will be backlit. More beat competition from
TDI, JC Decaux and Wall Verkehrsanlagen.
Manhattan Transit Authority is looking for a poster contractor to
construct and sell a range of 4x2-feet landscape poster sites. Bids must
be in by the end of August. The deal is not connected with the recently
dismantled New York street furniture contract.
Reed Business Information has drafted in Richard Thiele, managing
director Europe for Penton Publications’ Air Transport World and
Industry Week, to be advertising sales director of Reed Aerospace,
publisher of Airline Business and Flight International. He replaces Ian
Burrows, who has moved over to publish Reed’s retail titles.
Ian Katz, the Guardian’s internet editor, has been appointed features
editor on the Observer. Katz will continue to oversee the editorial of
the Guardian’s websites. The move follows the appointment of Roger Alton
as editor of the Observer two weeks ago. Alton has also appointed Paul
Webster - who was assistant foreign editor at the Guardian - as his
Emap Elan’s Here’s Health magazine is being redesigned with a new logo
and changed editorial strategy. The magazine will feature more product
news and alternative therapies, and a glossier image to rival the likes
of Zest and Top Sante. The new look is revealed on Thursday when the
September issue goes on sale.
Peter Charlton, the sales controller of GWR’s local stations for Opus,
has been given the title of sales director. The move puts his position
in line with his counterpart, Giles Howard, the sales director of
Classic FM at Opus.
Classic FM has announced an autumn marketing push for its record label,
a joint venture with BMG Conifer, comprising point-of-sale activity,
print advertising and radio spots. The label will introduce Boots as an
outlet for its CDs with ads appearing in Good Housekeeping, House &
Garden and Harrods Magazine.