More Group, the poster contractor, has acquired a controlling stake
in the London contractor, Postermobile.
The Postermobile management will continue to run the company and will
also take over sales for More Group’s 48-sheet sites in the Carlton,
Anglia and Meridian regions.
Jamba, the games-based website from Carlton Online, has signed its first
sponsorship deal. Douwe Egberts, the coffee brand, will sponsor Jamba’s
Take a Letter game for a two-month period. According to Mark Flynn, the
new-media project manager for Douwe Egberts, the sponsorship will allow
the brand to interact with its consumers more closely and increase
Mills & Allen is launching a summer promotion to stimulate demand for
poster sites in July. The promotion includes four special packs of 2,000
48-sheet sites which will deliver 50 per cent coverage of all
The price is pounds 425,000, which will include all print and production
costs as well as pre- and post-research.
The Times, which is running a month-long homes and interiors promotional
drive, has formed a joint initiative with IPC’s Ideal Home to publish a
32-page Ideal Home-branded supplement, which will be inserted in the
newspaper on 22 March. Isobel McKenzie-Price, editor-in-chief of Ideal
Home, said: ’Times readers are the perfect potential audience for the
magazine, following its successful repositioning at the heart of the
home interest market.’
Yachting Monthly has appointed its first female editor, Sarah Norbury,
who previously worked on Motorboat & Yachting. The IPC specialist title
is to undergo a revamp from its April issue with a new masthead,
distinctive covers and more features. The redesign aims to increase the
magazine’s European appeal as well as expand its readership.
Time Inc and Bunte Verlag have been granted an injunction in Germany to
halt publication of Gruner & Jahr’s new magazine, Life & Style. Time Inc
and Bunte Verlag claim the title is attempting to copy the new
Time-licensed celebrity style magazine, InStyle, which launched last
Philipp Welte, the publisher of InStyle, claimed: ’Gruner & Jahr cannot
hope to duplicate Time Inc’s access to Hollywood, so it has adopted a
strategy of trying to confuse the public between our magazine and
British Midland has become the first company to launch an advertising
campaign on the back ends of single-decker buses in Edinburgh and
Created by Faulds Advertising, the ads use the tagline, ’with our low
fares you get the works’, to promote the British Midland ’frills
included’ service to air travellers.
Andersen Consulting’s UK technology division will sponsor the Financial
Times’ new online Director’s Report, which launches on Friday. The
sponsorship package, planned by The Media Edge UK and negotiated by
Mediapolis Extra Time, includes hotlinks from every page of the report
to the technology division of Andersen Consulting’s website.
Jazz FM is launching another wave of its ’chameleon’ advertising
campaign on 800 poster sites in London and the North-west. The campaign,
through Willox Ambler Rodford Law, shows the familiar Jazz FM chameleon
imitating a nodding dog on the rear shelf of a car.