FOR THE RECORD

Carlton Digital Sales has won the contract to handle airtime sales for Chelsea Football Club’s own TV channel, Blue Tomorrow, which launched in September last year and broadcasts on Friday nights and Saturday mornings to 375,000 cable homes in the South-east.

Carlton Digital Sales has won the contract to handle airtime sales

for Chelsea Football Club’s own TV channel, Blue Tomorrow, which

launched in September last year and broadcasts on Friday nights and

Saturday mornings to 375,000 cable homes in the South-east.



Maiden Outdoor has launched an internet facility to allow consumers to

scan the web for further information on posters that they see. Maiden

will put an internet address - posterinfo.com - on poster sites carrying

major campaigns.



The site itself will carry back-up information and special offers.



Cabal Communications has delayed the launch for its new title, Crime

Weekly, by four to eight weeks from an original launch date of 29

January.



Cabal’s chief executive, Sally O’Sullivan, explained: ’We’ve been

overwhelmed in recent weeks by the wealth of potential content and

massive interest in this subject, and we need more time to capitalise on

this very positive situation.’



Mandi Norwood, editor of Cosmopolitan, has been appointed

editor-in-chief of the title. Terry Mansfield, managing director of the

National Magazine Company, said: ’While Mandi will continue to oversee

Cosmopolitan and maintain its premium position, her promotion provides

the perfect opportunity to launch further magazines out of the

title.



She will be working on at least two launches during 1999, as well as

developing TV and brand extension opportunities.



The Periodical Publishers Association has lashed out at the Royal Mail’s

planned 5 per cent increase in magazine mailing rates effective from 26

April. Ian Locks, the PPA’s chief executive, said: ’Throughout these

discussions, Royal Mail has repeatedly asserted that basic rates would

continue to decline and that no changes need be expected before

November. Cost predictions for the coming year have been based on these

assertions and therefore this increase will leave publishers even more

shocked and disappointed.’



The Reader’s Digest is reported to be in negotiations with Time Warner

to combine the magazine with several Time Inc titles and

direct-marketing businesses. It is believed that the deal would make

Time Warner an equal partner with parties that now control 72 per cent

of the publisher’s voting shares.



OK! magazine produced its first masthead programme with Talk Radio last

week. OK! to Talk was presented by Ross King and featured interviews

with celebrities and live link-ups with Hollywood to report on the

parties the stars were seen at.



The cable and satellite channel for teenagers, Rapture TV, has launched

its first TV ad campaign. The month-long, pounds 100,000 tactical TV

burst broke last weekend and runs across Sky One and Sky Sports. The

campaign, produced for Rapture by Meridian Television with media buying

by BBJ Media Services, helps mark Rapture’s recent launch on the Astra

satellite system.



Walkers Snack Foods is linking its Doritos brand with live music through

a new sponsorship strategy. This includes sponsorship of the MTV Live

programme, the creation of a new programme strand on MTV, Mad For Live,

and sponsorship of a new live music show on Virgin Radio.



Carat has promoted Kevin Glynn to the board. Glynn has worked in the

broadcast department for eight years and is responsible for the Abbey

National, Asda and Beiersdorf broadcast accounts as well as Carat’s IT

strategy.



Poster Publicity is launching a poster visualisation system accessible

through the internet. The facility will enable creatives, media planners

and advertisers to see how their poster design will appear on real

locations in major cities.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).