Carlton Digital Sales has won the contract to handle airtime sales
for Chelsea Football Club’s own TV channel, Blue Tomorrow, which
launched in September last year and broadcasts on Friday nights and
Saturday mornings to 375,000 cable homes in the South-east.
Maiden Outdoor has launched an internet facility to allow consumers to
scan the web for further information on posters that they see. Maiden
will put an internet address - posterinfo.com - on poster sites carrying
The site itself will carry back-up information and special offers.
Cabal Communications has delayed the launch for its new title, Crime
Weekly, by four to eight weeks from an original launch date of 29
Cabal’s chief executive, Sally O’Sullivan, explained: ’We’ve been
overwhelmed in recent weeks by the wealth of potential content and
massive interest in this subject, and we need more time to capitalise on
this very positive situation.’
Mandi Norwood, editor of Cosmopolitan, has been appointed
editor-in-chief of the title. Terry Mansfield, managing director of the
National Magazine Company, said: ’While Mandi will continue to oversee
Cosmopolitan and maintain its premium position, her promotion provides
the perfect opportunity to launch further magazines out of the
She will be working on at least two launches during 1999, as well as
developing TV and brand extension opportunities.
The Periodical Publishers Association has lashed out at the Royal Mail’s
planned 5 per cent increase in magazine mailing rates effective from 26
April. Ian Locks, the PPA’s chief executive, said: ’Throughout these
discussions, Royal Mail has repeatedly asserted that basic rates would
continue to decline and that no changes need be expected before
November. Cost predictions for the coming year have been based on these
assertions and therefore this increase will leave publishers even more
shocked and disappointed.’
The Reader’s Digest is reported to be in negotiations with Time Warner
to combine the magazine with several Time Inc titles and
direct-marketing businesses. It is believed that the deal would make
Time Warner an equal partner with parties that now control 72 per cent
of the publisher’s voting shares.
OK! magazine produced its first masthead programme with Talk Radio last
week. OK! to Talk was presented by Ross King and featured interviews
with celebrities and live link-ups with Hollywood to report on the
parties the stars were seen at.
The cable and satellite channel for teenagers, Rapture TV, has launched
its first TV ad campaign. The month-long, pounds 100,000 tactical TV
burst broke last weekend and runs across Sky One and Sky Sports. The
campaign, produced for Rapture by Meridian Television with media buying
by BBJ Media Services, helps mark Rapture’s recent launch on the Astra
Walkers Snack Foods is linking its Doritos brand with live music through
a new sponsorship strategy. This includes sponsorship of the MTV Live
programme, the creation of a new programme strand on MTV, Mad For Live,
and sponsorship of a new live music show on Virgin Radio.
Carat has promoted Kevin Glynn to the board. Glynn has worked in the
broadcast department for eight years and is responsible for the Abbey
National, Asda and Beiersdorf broadcast accounts as well as Carat’s IT
Poster Publicity is launching a poster visualisation system accessible
through the internet. The facility will enable creatives, media planners
and advertisers to see how their poster design will appear on real
locations in major cities.