FOR THE RECORD

The International Advertising Association has launched its UK Website as the UK bids to hold the 37th World Advertising Congress in London in June 2000. James McLeod, the new managing director of the International Herald Tribune in London and president of the IAA UK, said: ’The Millennium bid is a prime opportunity to showcase the role of the UK and Europe at the cutting edge of innovation and creativity in advertising.’ The Website address is www.iaaukchp.co.uk.

The International Advertising Association has launched its UK

Website as the UK bids to hold the 37th World Advertising Congress in

London in June 2000. James McLeod, the new managing director of the

International Herald Tribune in London and president of the IAA UK,

said: ’The Millennium bid is a prime opportunity to showcase the role of

the UK and Europe at the cutting edge of innovation and creativity in

advertising.’ The Website address is www.iaaukchp.co.uk.



The International Herald Tribune has appointed James McLeod managing

director of its UK office. McLeod will take on new responsibilities as

well as continuing as advertising director.



Laser Sales’ Direct Response Analyser Unit has revealed its first

continuous analysis of direct response advertising. The survey found

that 24 per cent of direct marketing TV ads reached audiences of 15 TVRs

or more and 38 per cent were between 4-15 TVRs. Advertisers, it said,

are targeting high-rating spots during peaktime right across the week.

Laser also identified ITV as the DMTV market leader, delivering 61 per

cent of DMTV ads in a market worth pounds 380 million or 12 per cent of

total commercial audience.



The Edinburgh International Television Festival is being sponsored by

the Guardian in the first deal of its kind in the festival’s



22-year history. The Guardian will produce a special edition of Media

Guardian for the event in August. The package was put together by Drum

PHD.



Latest results from the Chrysalis Group, the music and media group, have

revealed pre-tax profits of pounds 1.5 million, compared with a loss of

pounds 2.9 million last year. Turnover was up by 12 per cent from pounds

46.8 million to pounds 52.5 million in the six months to 28

February.



Allan Horlick has been appointed president and managing director of NBC

Europe. He replaces Roger Ogden, who is leaving to become the president

and general manager of the Gannett-owned KUSA-TV in Denver. Horlick is

the president and general manager of WRC-TV, an NBC TV station in

Washington.



A new glossy media magazine, 20:20, is to launch in September. The

magazine, which will target professionals aged 18 to 34, is split into

four sections which concentrate on film, music, photography and new

media. 20:20 aims to focus on both established media and new material

emerging from film schools and universities. The magazine, which is

based at the Brighton Media Centre, is now searching for sponsors.



CableTel has revealed improved figures for television and telephone

penetration and an increase of 39 per cent in business telephone lines

for the first quarter of 1997. The company now has more than 200,000

customers subscribing to more than 360,000 services.



Channel 5 has signed a deal with the FA Cup winners, Chelsea,to cover

its European Cup Winners’ Cup campaign exclusively live. The deal also

includes exclusive rights to Chelsea’s South-east Asia tour, which

begins this week against South China Football Club, in a match to be

shown on Thursday’s Live and Dangerous.



Lloyds Bank is to sponsor ITV’s coverage of this summer’s Tournoi de

France. The four-way football friendly between England, France, Brazil

and Italy will be covered in six one-hour highlight programmes from 3

June to 11 June. The deal was negotiated by API Consulting and the ITV

sales house, TSMS. Creative work is through Lowe Howard-Spink, API and

ITV.



The National Magazine Company’s corporate sales department has created a

pounds 2 million promotional campaign for the retail division of the

British Airports Authority. The package will launch next month in seven

NatMag titles and includes tailor-made advertising, supplements and a

poster campaign.



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