FOR THE RECORD

The Times and Sunday Times promotion with Easy Jet, which ran from 7 September to 12 October, led to the largest number of commercial transactions ever carried out on a website in Europe within a 24-hour period. More than 100,000 flights were sold to 12 UK and European destinations with 40 per cent of seats bought through the Internet on the first day of the promotion.

The Times and Sunday Times promotion with Easy Jet, which ran from

7 September to 12 October, led to the largest number of commercial

transactions ever carried out on a website in Europe within a 24-hour

period. More than 100,000 flights were sold to 12 UK and European

destinations with 40 per cent of seats bought through the Internet on

the first day of the promotion.



Anthony Sethill, the commercial director of ONdigital, has left the

company just weeks before its consumer launch to return to the

manufacturing industry. Sethill will be replaced by Jim Radcliffe from

Granada Home Technology.



Classic FM has signed a sponsorship deal with Trans World Airlines which

will see TWA sponsoring Classic Newsnight. The programme is broadcast

every weekday evening between 6.30pm and 7.00pm. The deal includes two

sponsorship credits per day within the programme and three promotional

trails broadcast throughout the day.



The Commercial Radio Companies Association has published a document

highlighting the public service element of commercial radio and the role

it plays in the local community. Janet Anderson MP, the minister for

tourism, film and broadcasting, has written the foreword, in which she

comments: ’I believe it is important both to recognise and raise

awareness of the activities undertaken by the industry in the public

service.’



The Guardian’s overseas edition has had a makeover this week, changing

its name from Guardian International to Guardian Europe and featuring a

redesigned masthead, more colour and increased pagination. The name

change has been carried out to reflect the paper’s emphasis on sales and

distribution in western, central and eastern Europe. Simon Tisdall, the

editorial director, said: ’This is the first stage of a new strategy to

raise the Guardian’s profile abroad, particularly in Europe.’



Attic Futura is to launch two titles in the next four months. A

children’s magazine introduced next month will feature celebrities and

real-life photo stories. A women’s title, codenamed Project Silver, will

appear in Feburary aimed at women in their 20s and will be edited by

Lucy Bulmer, former deputy editor of Prima.



Andrew Jaspan is to edit the Scottish Sunday newspaper to be launched

next spring by Scottish Media Group. Rob Brown, former media editor of

the Independent and business editor of Scotland on Sunday, will look

after comment and opinion while Kristy Milne, assistant editor of the

New Statesman, will be political editor. It is rumoured that the paper

will aim for a circulation of around 50,000.



The Sci-Fi Channel is to launch a brand identity next month designed to

promote the channel’s mix of movies, dramas and fact-based

programming.



The new look incorporates live-action idents and a redesign of on- and

off-air promotional material.



Steve Jackson, Kiss 100’s breakfast show presenter, picked up the Best

Radio DJ award at last week’s Mobo (Music of Black Origin) Awards.

Earlier this year he picked up the Sony Award for best breakfast show

ahead of Chris Evans and Terry Wogan.



IPC Magazines is forming a 50-50 joint venture with Australian

Consolidated Press to publish magazines in Australia and New Zealand.

The new company, with a name of IPC-ACP Australia Pty, will take over

the publication of IPC’s Australian titles Bride to Be, Practical

Parenting and English Women’s Weekly and launch titles licensed from

IPC’s UK Portfolio.



William Reed, publisher of the Grocer, has moved into the food

manufacturing sector with a new magazine, Inside Food & Drink. It is the

publishing company’s first launch outside retailing. The monthly

magazine will have a controlled circulation of 12,000.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).