FOR THE RECORD

John Brown Publishing is launching Bizarre, a bi-monthly title that explores the world of ’strange but true’ stories, on 20 February. Priced at pounds 1 (rising to pounds 2.50), Bizarre is aimed at 18- to 30-year-old ABC1 men.

John Brown Publishing is launching Bizarre, a bi-monthly title that

explores the world of ’strange but true’ stories, on 20 February. Priced

at pounds 1 (rising to pounds 2.50), Bizarre is aimed at 18- to

30-year-old ABC1 men.



The initial print run will be 150,000 and John Brown is aiming for a

settledown circulation figure of 60,000. Advertisers in the launch issue

include Barclaycard, Durex and Pentax.



The National Magazine Company’s flagship title, Cosmopolitan, launches

its site on the Internet this week. Features include a style problem

page, reader offers and awards for best Internet sites by fashion

houses. The site runs in conjunction with Esquire’s pages.



IPC Magazines’ Marie Claire Health and Beauty is to increase its

frequency from quarterly to bi-monthly from March. The spin-off title

was launched in 1994 and its circulation figure has grown steadily to

105,000 copies per month.



A World Digital Audio Broadcasting (DAB) forum has been established to

succeed the European DAB Forum (EuroDab) founded in 1995. The forum

brings together all sectors of the broadcasting industry.



Tim Lucas has been appointed the director of advertising sales at Good

Housekeeping. Lucas, who is on secondment from the National Magazine

Company’s corporate business development department where he is the

corporate sales director, was previously group mediaplanning director at

McCann-Erickson.



RSL Signpost, the tracking study survey of outdoor advertising

effectiveness, is being extended outside London to Birmingham,

Manchester, Liverpool, Newcastle and Glasgow as part of a three-month

trial. This follows an increase in commitment to Signpost by Maiden

Outdoor.



Pay-per-view returns in February to BSkyB, which will screen live

coverage of five world title fights - including Lennox Lewis versus

Oliver McCall - in the Night of the Champions. Four of the bouts will be

staged at the London Docklands Arena on 8 February and will cost pounds

9.95 to subscribers.



Sky will use the same booking procedure used for the Tyson versus

Holyfield fight in November.



The Independent Television Commission has pledged that the pounds 400

million a year paid by the ITV companies to the government will fall as

a result of a revaluation of ITV licences, due to begin next year. The

payment is based on a percentage of ad revenue plus annual payments

related to the companies’ 1993 franchises.



The Church of Scientology has announced that it is to air its public

awareness message, ’trust’, on Channel 4 in the next few weeks. The

headline-grabbing message was first broadcast on cable in September.



Simon Timlett joins Optimedia this month as head of press from CIA

Medianetwork.



Keith Hallett is promoted to group director.



United News and Media is understood to be reconsidering whether to sell

the Yellow Advertiser and Informer Groups of free weekly newspapers in

the South-east. The rethink is thought to be related to the group’s

improved profitability which was not reflected in the bids United

received.



Centaur Communications, the publisher of Money Marketing, Marketing

Week, Design Week and Creative Review is to seek a stock market listing

in the autumn with a price tag of about pounds 150 million.



This week Conde Nast On-Line launches the World of Interiors Daily, a

review of news and trends in the world of interiors design, decoration

and collecting.



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