FOR THE RECORD

Rupert Murdoch’s main British holding company, Newscorp Investments, has, in effect, paid no British corporation tax over the past 11 years, according to a report by The Economist. This is despite achieving total profits of pounds 1.4 billion in the period, although the group’s activities are not illegal.

Rupert Murdoch’s main British holding company, Newscorp

Investments, has, in effect, paid no British corporation tax over the

past 11 years, according to a report by The Economist. This is despite

achieving total profits of pounds 1.4 billion in the period, although

the group’s activities are not illegal.



Levi Strauss is pioneering the first pan-European megasite campaign

using giant posters in major European cities to promote its Sta-Prest

range.



The campaign was planned and executed by Levi’s media company, Motive,

and bought by the poster specialist, PPI. It will run until the end of

May and includes a 23-metre tall site in London’s Leicester Square.



Stuff magazine, which was recently acquired by Haymarket Publishing, has

appointed a new editor, Jez Ford. Ford is a former editor of What

Hi-Fi?. Stuff is being relaunched by Haymarket, which publishes

Campaign, on 7 April with a new design and a return to its roots as a

magazine about objects of desire.



The Audit Bureau of Circulations has appointed a new marketing team to

develop its marketing strategy. Jacqueline McGrath, an account manager

at ABC, will become marketing manager and Peter Palmer will be a

retained consultant. Palmer has been a marketing consultant for various

companies such as Microsoft and Panasonic UK.



ITV has launched a campaign to embrace the millennium. ITV’s Year of

Promise is designed to encourage the nation to make a promise to do

something to benefit themselves and those around them. Each promise will

be registered in a digital Domesday Book and will feature in a number of

special programmes on ITV.



Advertisers are being invited to make their own promises and take part

in the campaign.



Good Health Publications, which recently sold its Good Health title to

Sally O’Sullivan’s Cabal Communications, is launching a new magazine,

Good Care. The title will focus on the home care market, and will

publish annually with features on long-term care homes and listings of

places available in them.



The youth TV channel, Rapture, now reaches one-third of all Britain’s

teenagers following its launch on NTL Cabletel last weekend. The channel

is now part of NTL’s New Generation collection of programming, with

Rapture’s G@mares and Trainspotters shows joining the NTL line-up.



Redline magazine, Future Publishing’s near-the-knuckle motoring title,

will include a number of promotional free gifts in its next three

issues.



The April issue will carry a CD from Fuel Records; May’s will come with

a Redline keyring and car polish sample; and June’s issue will contain a

Sony PlayStation racing game demo disk.



Livingetc, IPC’s home interest title, has linked up with the home

appliance company, Smeg, to launch the Livingetc Bright New Things

Awards. The awards will be held in conjunction with the Design Council’s

Design in Business Week 99, and aims to find the best young design

talent in Britain. The event will take place in October at the Design

Museum, and the judging panel will include Jasper Conran and Wayne

Hemingway.



UK Play, the comedy and music channel which is a joint venture between

the BBC and Flextech, is to broadcast for 24 hours a day from 3 April.

The channel will use the downtime following the evening shutdown of UK

Horizons to broadcast through the night, reaching an additional three

million homes.



Magic 105.4, Emap Radio’s London station, has appointed Trevor White as

its programme director. White, who was previously the head of music at

Virgin Radio, joined the station last year as head of music to help

smooth its transition from Melody FM.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).