For the Record

Maiden Outdoor and Mills and Allen have finalised the first stage of their new marketing initiative to promote the 48- and 96-sheet poster sector. The two contractors are to launch a pounds 1 million free offer to attract new advertisers to the large formats.

Maiden Outdoor and Mills and Allen have finalised the first stage

of their new marketing initiative to promote the 48- and 96-sheet poster

sector. The two contractors are to launch a pounds 1 million free offer

to attract new advertisers to the large formats.



The Telegraph has appointed Ken Moreton to the new post of Sunday

Telegraph circulation manager. Moreton, 40, joined the Telegraph as a

sales rep in 1985 and was recently national accounts manager.



The Guardian has won Newspaper of the Year in the 1997 What the Papers

Say Awards. The award, presented by the Labour Party leader, Tony Blair,

was given to the Guardian for its investigation into Neil Hamilton MP

and the cash for questions row. The Guardian was also named in a second

award when Francis Wheen picked up the Columnist of the Year award.



The television listings market is set to hot up again as Time Out

prepares to launch its television listings section, Time In, as a

separate magazine. It is hoped that the free magazine will boost sales

after a fall due to competition from the Evening Standard’s Hot Tickets

magazine.



The BBC has now approved in principle its joint venture cable and

satellite channels with Flextech, the company that controls the Bravo

and Discovery channels. The pounds 150 million initiative includes the

launch of pay-TV channels, some branded with the BBC name, on both sides

of the Atlantic.



Live TV is holding talks with Company magazine about a possible masthead

programming deal. Live TV, best known for topless darts and lunch box

volleyball, said the deal was one of a number it was considering. The

deal has been made possible by recent revisions to the Independent

Television Commission’s TV sponsorship code, although the ITC has yet to

confirm a go-ahead date.



Grampian Television has dumped its St Andrews’ cross logo, considering

it too old-fashioned. Design companies are to be called in to work on a

new look.



Telmar Group has appointed Alex Maddox as vice-president of Telmar

International. Maddox, who is currently deputy managing director, will

oversee Telmar Asia, the company’s new Hong Kong-based division, but

will remain in London.



Options, the low-calorie hot-chocolate drink from Ovaltine, is

sponsoring Channel One Television’s coverage of London Fashion Week from

next week, including both news coverage and half-hour specials.



Paul Woolmington, the worldwide media director of Ammirati Puris Lintas,

has assumed responsibility for APL’s global media operation and takes a

position on the newly created worldwide operations board. Woolmington

takes over from Mike Lotito, who was recently appointed executive

director of account services at APL.



The National Magazine Company is launching a pounds 50,000 poster

campaign to support Company’s April issue, a spring fashion and beauty

special. Posters will appear on buses from 1 March as part of a campaign

placed by TDI Advertising and CIA Medianetwork.



DMG is launching Fun For Kids, a magazine aimed at families with

children aged four to 14, on 5 March. The magazine will offer a regional

guide to activities of interest to families. The magazine is bi-monthly

and is priced at pounds 1.95. The initial print run is 190,000 and DMG

hopes for a settledown circulation figure of 100,000. A pounds 200,000

press promotion begins in the Daily Mail on 3 March.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).