The Independent Television Commission’s chairman, Sir Robin Biggam,
has called for the rationalisation of broadcasting regulators in the
ITC’s new annual report. He proposed that a single regulator ’looks over
issues of content and the terms on which services are made available to
Average daily viewing levels on UK television continue to decline,
according to the Institute of Practitioners in Advertising’s latest
’trends in television viewing’ report which covers the first quarter of
1997. The report reveals that viewing is down 6 percent on five years
ago. ITV’s share of viewing has fallen to 34.3 per cent, down from 36.5
per cent last year.
Non-terrestrial channels account for 11.4 per cent and are expected to
overtake BBC2 in the near future.
The outdoor advertising specialist, Primesight, has promoted Judith
Salinson, a non-executive director of the airport advertising division,
Primesight International, to non-executive director of Primesight
Salinson joined Primesight International last April.
Eurosport has restructured its London sales team by promoting its
international sales managers, Tom Keaveny and Lawson Muncaster, to the
position of sales director following the departure of the sales chief,
Tom Toumazis. The appointments coincide with establishing a new sales
policy which provides a single point of contact for agencies and
JC Decaux has signed a contract with the London Borough of Hackney for a
network of free-standing panels and advertising columns at strategic
locations throughout the borough. The company claims this will boost
coverage to 55 per cent of London’s population.
The sports paper, the Daily Post, has employed the sales representation
house, Amra, in a bid to increase its share of consumer advertising
The newspaper is keen to raise its share of ABC1 readers above the
existing level of 48 per cent.
A date has been set for the outdoor advertising industry’s Outdoor
Conference, which will start on 21 April 1998 and be held in Madrid. The
four-day event is sponsored by the Outdoor Advertising Association and
the Council of Outdoor Specialists.
The Scottish newspapers, the Herald and Evening Times, have appointed
Media Sales Network in Manchester to handle northern sales. Christine
Costello, the recently appointed commercial director of the newspapers,
said: ’The media scene in the North requires on-the-ground
representation and I am confident we can develop our business base.’
The cereal giant, Weetabix, has launched a national poster campaign
worth pounds 500,000 featuring fairground-style mirrors. The cereal
company is using the stainless steel mirrors on the London Underground
to remind people that Weetabix is low in sugar and fat. They will
complement a TV campaign which breaks on 2 June.
Turner Private Network’s CNN Airport Network has teamed up with Sky
Sites Network to sell advertising on its station from next month. The
deal has been struck to build on CNN Airport Network’s existing 100
national advertisers. The TV network is broadcast to around 1,200
airport gates with weather, business, sports and entertainment news.
The business information provider, Reuters, is to supply the UK’s first
student radio station with a full broadcasting licence, Oxygen 107.9FM,
with continuous financial, business, sports and news from around the
world. Oxygen, which broadcasts in Oxford, was launched in February.