FOR THE RECORD

The Independent Television Commission’s chairman, Sir Robin Biggam, has called for the rationalisation of broadcasting regulators in the ITC’s new annual report. He proposed that a single regulator ’looks over issues of content and the terms on which services are made available to the public’.

The Independent Television Commission’s chairman, Sir Robin Biggam,

has called for the rationalisation of broadcasting regulators in the

ITC’s new annual report. He proposed that a single regulator ’looks over

issues of content and the terms on which services are made available to

the public’.



Average daily viewing levels on UK television continue to decline,

according to the Institute of Practitioners in Advertising’s latest

’trends in television viewing’ report which covers the first quarter of

1997. The report reveals that viewing is down 6 percent on five years

ago. ITV’s share of viewing has fallen to 34.3 per cent, down from 36.5

per cent last year.



Non-terrestrial channels account for 11.4 per cent and are expected to

overtake BBC2 in the near future.



The outdoor advertising specialist, Primesight, has promoted Judith

Salinson, a non-executive director of the airport advertising division,

Primesight International, to non-executive director of Primesight

plc.



Salinson joined Primesight International last April.



Eurosport has restructured its London sales team by promoting its

international sales managers, Tom Keaveny and Lawson Muncaster, to the

position of sales director following the departure of the sales chief,

Tom Toumazis. The appointments coincide with establishing a new sales

policy which provides a single point of contact for agencies and

clients.



JC Decaux has signed a contract with the London Borough of Hackney for a

network of free-standing panels and advertising columns at strategic

locations throughout the borough. The company claims this will boost

coverage to 55 per cent of London’s population.



The sports paper, the Daily Post, has employed the sales representation

house, Amra, in a bid to increase its share of consumer advertising

revenue.



The newspaper is keen to raise its share of ABC1 readers above the

existing level of 48 per cent.



A date has been set for the outdoor advertising industry’s Outdoor

Conference, which will start on 21 April 1998 and be held in Madrid. The

four-day event is sponsored by the Outdoor Advertising Association and

the Council of Outdoor Specialists.



The Scottish newspapers, the Herald and Evening Times, have appointed

Media Sales Network in Manchester to handle northern sales. Christine

Costello, the recently appointed commercial director of the newspapers,

said: ’The media scene in the North requires on-the-ground

representation and I am confident we can develop our business base.’



The cereal giant, Weetabix, has launched a national poster campaign

worth pounds 500,000 featuring fairground-style mirrors. The cereal

company is using the stainless steel mirrors on the London Underground

to remind people that Weetabix is low in sugar and fat. They will

complement a TV campaign which breaks on 2 June.



Turner Private Network’s CNN Airport Network has teamed up with Sky

Sites Network to sell advertising on its station from next month. The

deal has been struck to build on CNN Airport Network’s existing 100

national advertisers. The TV network is broadcast to around 1,200

airport gates with weather, business, sports and entertainment news.



The business information provider, Reuters, is to supply the UK’s first

student radio station with a full broadcasting licence, Oxygen 107.9FM,

with continuous financial, business, sports and news from around the

world. Oxygen, which broadcasts in Oxford, was launched in February.



Topics