FOR THE RECORD

The second fusion of the Quality of Reading Survey and the National Readership Survey’s data is now available to advertisers and agencies and, for the first time, it combines information on newspaper sections and supplements. The expanded data was made possible following the agreement of newspaper publishers to allow data for newspaper sections to be included on the NRS. The NRS, which used to include only nine supplements, now covers 21.

The second fusion of the Quality of Reading Survey and the National

Readership Survey’s data is now available to advertisers and agencies

and, for the first time, it combines information on newspaper sections

and supplements. The expanded data was made possible following the

agreement of newspaper publishers to allow data for newspaper sections

to be included on the NRS. The NRS, which used to include only nine

supplements, now covers 21.



At a seminar held by the Radio Authority and the Royal Society of Arts

last week, Chris Smith, the Secretary of State for Culture, Media and

Sport, spoke about the possible deregulation of the radio industry. ’It

is questionable whether the free market can fairly determine radio

output as the demand for different outputs will vastly exceed the

supply. Complete deregulation runs the risk - I put it no higher than a

risk - that too much effort will be spent on mainstream audiences rather

than broadcasters seeking different niches.’



GT Interactive Software, the publisher of computer games such as Duke

Nukem - Time to Kill, will be spending pounds 1 million on TV and press

in a pre-Christmas campaign planned and bought by Total Media. Top

converting programmes against a young male target audience will be used,

along with hand-picked coverage builders. The campaign breaks this

week.



Following an eight-way pitch, Brass Tacks Publishing has won the

contract to produce a customer magazine for Lloyd’s Pharmacy. The

contract publisher will produce a bi-monthly magazine called Vitality,

which will be distributed in-store through Lloyd’s Pharmacy’s 1,400

outlets from March next year.



Mellow 1557, the commercial radio station serving North-east Sussex and

South Suffolk, is set to become an FM station. It will relaunch as Dream

100 FM on 19 November. The station’s owner, Tindle Radio, has invested

pounds 250,000 in the launch. Dream 100 will play a mixture of

contemporary hits and old favourites.



BBC World has appointed a new regional manager, advertising sales,

Middle East and Pakistan, who will report to Jonathan Howlett, the

director of airtime sales for BBC World. Shailesh Kulkarni has worked in

international sales for more than 20 years and was most recently a sales

manager with Star TV in Dubai.



MTV Europe has increased its coverage in Central Europe by broadcasting

its service via the Astra satellite to viewers in Germany, Austria and

Switzerland. From January next year, this will extend MTV’s reach to 77

million households in Europe and increase its coverage in Germany to 87

per cent of TV homes.



The International Herald Tribune and the Lebanese newspaper, the Daily

Star, have signed a joint venture to print a newspaper for daily

distribution in Lebanon and the Middle East. The publication will

incorporate the International Herald Tribune plus two sections of the

Daily Star which will cover news from Lebanon and the Middle East.



The Radio Authority, as part of its new policy of transparency, has

published an appraisal of Chrysalis Radio’s successful bid for the

North-east regional licence. The authority decided to award the licence

to Galaxy, Chrysalis’s dance brand, due to the coherence of the proposal

and the track record of Chrysalis. Additionally, it was felt that its

target audience of 15- to 24-year-olds was under-represented in the

region.



The sports newspaper, Sport First, claims its sales have more than

doubled in the North of England following a TV advertising campaign in

the Granada region. Sales rose by 20,000 copies following a four-week

advertising campaign handled through CDP Media. The campaign is being

extended to Premiership fanzine magazines with a reach of around 250,000

football fans.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).