Recruitment still leads online spend according to IAB

LONDON - Recruitment is still the biggest sector category spending online with a 32.9% share of online revenues for the first half of 2008, according to new figures from the Internet Advertising Bureau and PricewaterhouseCoopers.

Recruitment still leads online spend according to IAB

The sector increased its share of the market from 24.7% in 2007 and made up £553.5m of the £1.682bn online ad market for the first half of 2008.

Automotive accounted for 13% of online spend, up slightly from 12.5% the previous year. The property sector accounted for significantly more online market share, up from 5.7% to 11.1%.

However, technology's share of online revenue fell back year-on-year, from 11.1% in 2007 to 9.4% in 2008.

Finance also saw a dramatic decline in share for the first half of 2008, falling to 6.2% from 11.7%.

In online display, technology was the category spending most, taking a 17.3% slice of the pie. Finance accounted for an 11.9% share, followed by entertainment and media with 10.7%, and recruitment with 9.9%.

Top online sectors by market share%
Automotive 13

Top display categories by market share%
Entertainment and media10.7


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published