Red Bee picks up Magic 105.4 brief

Bauer Media has handed Red Bee Media an above-the-line marketing brief for its London station Magic 105.4 after a competitive process.

Magic 105.4: appoints Red Bee Media
Magic 105.4: appoints Red Bee Media

Red Bee is currently working on a strategy for Magic’s above-the-line marketing and is likely to create a major campaign for the station in the coming months.

Any campaigns will be planned and bought by Starcom MediaVest Group. St Luke’s, which has worked with Bauer, is expected to be unaffected by Red Bee’s appointment.

According to the latest Rajar figures, Magic is the biggest radio station in London with 2.2 million listeners a week, and the broadcaster is planning a number of initi­atives to retain and grow its audience this year.

On Monday, Bauer kicked off a two-week press campaign, which was created by Lowd&Klea and is running in the London Evening Standard and Metro, that thanks listeners for making Magic the capital’s biggest station.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published