The Red Brick Road and Goodstuff net Intersnack brief

Intersnack has appointed The Red Brick Road and Goodstuff Communications to handle its advertising and media accounts respectively.

Pom-Bear: the Intersnack brand launched a 3D cinema ad last year
Pom-Bear: the Intersnack brand launched a 3D cinema ad last year

The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team.

The Red Brick Road and Goodstuff will work on a major integrated campaign that is due to break this spring. Intersnack has also increased its focus on experiential and sales promotion activity.

Intersnack, which also produces own-label products for supermarkets, last year launched a 3D cinema ad for Pom-Bear featuring an animated version of its teddy bear brand mascot.

David Wilson, the head of marketing at Intersnack, said: "We look forward to some innovative thinking."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).