Red Bull cola poster trumpets natural credentials

LONDON - Red Bull will tomorrow launch a poster campaign for its Cola, highlighting the product's natural ingredients.

Red poster campaign for cola
Red poster campaign for cola

The £1 million campaign has been created by Kastner & Partners.

The ad shows a can of cola between two bull-shaped ice sculptures, along with images of the product's 16 key ingredients.

Anoushka Feiler, marketing director of Red Bull UK, said: "This second wave of advertising just works to reinforce the natural credentials of Red Bull Cola and the fact that this is the only cola to contain both the original kola nut and coca leaf."

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