Red Bull Racing's former digital head launches social media agency

Red Bull Racing's former head of digital David Granger has launched a new social media agency called Bell+Watson.

David Granger: opens digital shop
David Granger: opens digital shop

The start-up has a board of five, with Granger currently the only employee. Its founding clients are Central Bedfordshire University Technical College and the United World Schools charity. The agency will be staffing up the Birmingham operation in the "near future".

Granger joined Red Bull Racing, the Formula 1 racing team, in 2007, two years after launch. he left on 14 September. He was part of the team which pioneered the use of social media to build the brand.

He said the agency will focus on helping clients take social media in house, rather than treating it as a PR channel, and guiding them through the process.

He said: "Coming from a client background, I know what frustrates clients and how this can be resolved, making sure they receive care and attention for everything they require."

Red Bull was forced to postpone its supersonic skydive yesterday, due to weather conditions.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More