Red Bull seeks agency to make arts impact

Red Bull is approaching agencies for creative ideas as the brand looks to make greater strides into the arts sector.

Red Bull: agency hunt
Red Bull: agency hunt

The energy drinks company has contacted several boutique agencies to discuss how best it can leverage its relationships with brands within the arts industry.

Conversations are said to be informal and a full pitch process has not taken place.

Kastner & Partners is the incumbent on Red Bull's advertising account, and is not affected by the talks. The agency has created numerous campaigns using the strapline: "Red Bull gives you wiiings."

Red Bull currently works with arts organisations to boost its reputation as a cultural and creative brand.

The can sculpture project, the Art of Can, was launched this year, and in the US the brand runs Red Bull Creation, an exhibition that challenges inventors to create something inspiring for the future.

Red Bull is also heavily involved in the music, film and sporting arenas. The company owns the football teams FC Red Bull Salzburg and Red Bull New York, and the Red Bull Racing Formula One team. It also hosts events such as the Red Bull X-Fighters and the Red Bull Air Race.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).