Red Bull seeks agency to consolidate online presence

Red Bull is talking to digital agencies about a brief to centralise all of its online marketing communications.

The initial thrust of the brief will be to overhaul the energy-drink brand's main website, www.redbull.com.

This shake-up will include bringing all of Red Bull's websites for its disparate events and sponsorships under one umbrella website. Existing sites include those for the Flugtag, an annual event held in London's Hyde Park, and the Red Bull Air Race World Series, as well as various microsites such as www.redbullsnowboarding.com.

Once this has been achieved, the brand's next move is to put together an online advertising campaign designed to promote the relaunched site and drive traffic to it.

The agency that scoops the account will also be briefed with boosting the number of unique visits to the website by 100 per cent to six million within a year, as well as increasing the average visit duration by 100 per cent to four minutes within two years.

It will also be briefed with creating three online games to encourage users to engage with the brand.

In February this year, Red Bull announced that global revenue had increased by 16.6 per cent to £2.3 billion. The growth was put down to the company's expansion into new territories in Africa, Latin America and Australia.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).