Red Bull signs up to MySpace online teen drama Freak

LONDON - Red Bull has signed up to a product placement deal on MySpace's new online teen drama Freak.

Red Bull signs up to MySpace online teen drama Freak

The 13-week series includes eight weeks of high definition online video episodes. The plot is set to unfold gradually with more content to be created across the MySpace site.

MySpace said brands running product placement on the site will receive an in-depth report detailing the value of the integration following the campaign.

Users will be able to view the traditional video episodes on Freak's MySpace profile page.

Central characters will post snippets of their lives and plot lines on their profile pages including video, blogs, picture and IM feeds. Fans will be able to give advice to the characters via their profile pages, ultimately influencing their decisions in the plot. Feedback and comments will be collected to influence the show's finale.

 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).