Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

Red Bull: stop-motion plane construction Vine
Red Bull: stop-motion plane construction Vine

Not content with a regular paper plane, Red Bull has created a six-second looping Vine that puts their packaging to good use and promotes their continuing tour of air races at the same time.

Coca Cola, meanwhile, are getting romantic (but not too romantic) in a Vine produced by Cody Johns - an existing creator on the platform.

And finally, Greenpeace, who has been putting increasing pressure on Lego to drop its partnership with oil company Shell have produced another Vine, this time recreating an oil spill with Lego bricks.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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