Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

Red Bull: stop-motion plane construction Vine
Red Bull: stop-motion plane construction Vine

Not content with a regular paper plane, Red Bull has created a six-second looping Vine that puts their packaging to good use and promotes their continuing tour of air races at the same time.

Coca Cola, meanwhile, are getting romantic (but not too romantic) in a Vine produced by Cody Johns - an existing creator on the platform.

And finally, Greenpeace, who has been putting increasing pressure on Lego to drop its partnership with oil company Shell have produced another Vine, this time recreating an oil spill with Lego bricks.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).