Red Bull's #HeroTour campaign shows the awesome things people can do

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.

Red Bull dazzle us with this seemingly impossible Vine of the first 360° jump landed from a wall-ride – cowabunga dude.

Pigs may never fly but half-pipes will float. Sticking with the people are awesome theme, Red Bull brings us yet another first with this amazing Vine featuring such a feat.

And last on our list this week is that master of digital illusion, Zach King, with this magic cloning Vine for Starbucks doubleshot energy - abracadabra...

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.