Red marks its anniversary in raunchy Rainey Kelly ad

Rainey Kelly Campbell Roalfe rolls out a raunchy commercial for Emap Elan’s Red magazine this week, marking the anniversary of the title’s launch.

Rainey Kelly Campbell Roalfe rolls out a raunchy commercial for

Emap Elan’s Red magazine this week, marking the anniversary of the

title’s launch.



The ad shows a woman relishing some precious time to herself when she

gets home from work to an empty flat. After checking her telephone

messages, she indulges in a saucy striptease to the tune of the song,

Fun For Me, by the band, Moloko.



The woman peels off her work garments - not as a prelude to seduction

but in preparation for changing into her comfortable clothes and curling

up on the sofa with a copy of Red.



Kerry Tasker, the marketing director of Emap Elan, said: ’This

commercial sums up what Red is all about; it is grown up but still great

fun. It is also a treat to read.’



Red was launched in January 1998 and has already achieved an average ABC

circulation of 190,000.



Emap is planning to launch the title in other markets around the

world.



The commercial was written by Phil Cockrell and art directed by Graham

Storey.



It was directed by Andy Morahan of the Paul Weiland Film Company.



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