Red Sky 'website' by Abbott Mead Vickers BBDO

In a bid to highlight its natural credentials, Walkers' new premium crisp brand Red Sky is launching a website that shows a natural garden in real time.

Created by Abbott Mead Vickers BBDO, the website, http://redskysnacks.com, enables users to explore the garden, the centrepiece of which is a pond, as well as learning about the range of crisps on offer. 


The site is made by using a combination of live webcam and high-definition still images, which are taken daily of the real-life Red Sky garden.