BBDO New York has created a series of humorous television commercials for Red Stripe, an extension of its "hooray beer" tagline. The new ads feature the Red Stripe Ambassador, the brand's Jamaican spokesman, and takes on a slightly different tagline of "boo/hooray". In "style", a man cutting his hair with a hairstyling vacuum attachment is lamented by the Red Stripe Ambassador, who says "boo hairstyling vacuum attachments, hooray beer". The spot ends with the ambassador reminding viewers to drink responsibly. Two furthers spots follow in a similar vein.