Red tops lose out in latest ABC findings

Sales of red-top newspaper titles continued to fall in October, but those at the quality end of the market performed better, according to the latest newspaper ABC figures.

The Daily Mirror's circulation dropped by 5 per cent to 1,600,452, while The Sun's fell by 3.6 per cent to 3,107,412.

Among the quality titles, the Financial Times performed best, posting a 4.9 per cent rise in circulation to 439,774. The Daily Telegraph's sales were flat on 900,043, while its competitor, The Times, experienced a sharp fall of 6.7 per cent to 656,278.

In the London freesheet market, News International's thelondonpaper overtook its Associated Newspapers rival London Lite, recording a circulation of 377,525 against the latter's 372,580.

The success of both titles has hit sales of the Evening Standard, whose figures were down by 14.4 per cent to 281,915.

Guy Zitter, the managing director of the Daily Mail and the commercial director of Associated Newspapers, said: "If you put 800,000 into the Evening Standard's marketplace, you wouldn't expect the paper to put on sales, would you? The Evening Standard has performed surprisingly well in the circumstances."

Among the Sunday titles, The Observer's circulation rose by 7.7 per cent to 486,471, while The Mail on Sunday's swelled to 2,405,901, a hike of 5 per cent. However, sales of The Sunday Times dipped by 8.4 per cent to 1,287,099.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).