Redwood puts ads for third parties in Dulux Colour title

Redwood is to lure third-party advertising into its Dulux customer title Colour and has won the direct marketing business for Safeway.

Redwood is to lure third-party advertising into its Dulux customer

title Colour and has won the direct marketing business for Safeway.



The summer issue of paid-for Colour, out in June, will be the first to

take non-Dulux advertising. The issue has been increased from 98 to 106

pages and will carry 16 pages of ads plus inserts. Redwood has published

the title since 1996. It has a print run of 100,000 and sells for pounds

2.99 in Homebase, Do-It-All, B&Q and Focus outlets.



Advertising is sold by ad manager Mike Stanton who is also responsible

for the AA and Britannia Building Society titles. Ads booked so far are

for Polycell, Hammerite and M&S Financial Services. Other DIY products,

furniture and home loan providers are being targeted.



Stanton said: ’Third-party ads will give the magazine a more

professional look and will also pay some of the production costs.’



Redwood, which publishes Safeway Magazine, has won the supermarket’s

Lift Off leaflet marketing business. Lift Off promotes offers in local

stores and eight million leaflets are sent to households each week.



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