From today (4 August), Ocean Outdoor’s 96-sheet landmark site will feature an eye-popping picture of Brook lying naked on her stomach, flaunting her trainers. The strapline for the ad, created by M&C Saatchi Sport & Entertainment, reads, ‘Kelly Brook wears Reebok EasyTone’.
Running for two weeks until 15 August, the ad sits against the iconic backdrop of the power station, which is passed by 670,000 people during the course of a fortnight.
Supporting the UK launch in March of the EasyTone products, the campaign aims to show women under 30 that wearing the trainers can help tone muscles.
Richard Malton, Ocean Outdoor marketing director, said: "The fantastic positioning, partnered with the striking imagery, creates a high-impact campaign for Reebok. With such an iconic backdrop behind the ad and Kelly Brook unveiling it, Reebok can expect a high return on investment."