Reebok reveals naked Kelly Brook for outdoor campaign

Reebok is unveiling a large outdoor campaign at Battersea Power Station that will feature its brand ambassador Kelly Brook wearing nothing but a pair of trainers.

Reebok: outdoor ad featuring Kelly Brook
Reebok: outdoor ad featuring Kelly Brook

From today (4 August), Ocean Outdoor’s 96-sheet landmark site will feature an eye-popping picture of Brook lying naked on her stomach, flaunting her trainers. The strapline for the ad, created by M&C Saatchi Sport & Entertainment, reads, ‘Kelly Brook wears Reebok EasyTone’.

Running for two weeks until 15 August, the ad sits against the iconic backdrop of the power station, which is passed by 670,000 people during the course of a fortnight.

Supporting the UK launch in March of the EasyTone products, the campaign aims to show women under 30 that wearing the trainers can help tone muscles.

Richard Malton, Ocean Outdoor marketing director, said: "The fantastic positioning, partnered with the striking imagery, creates a high-impact campaign for Reebok. With such an iconic backdrop behind the ad and Kelly Brook unveiling it, Reebok can expect a high return on investment."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).