Reebok runs European ad campaign exclusively online

LONDON - Reebok is running its latest European advertising campaign, called 'Whodunit?', exclusively online.

The multimedia "Whodunit?" campaign, which has been run in the US already, will see the brand's TV commercials adapted and transferred online.

It will also feature the first ever use of video in MSN Hotmail accounts across Europe for advertising, according to Paul Cunningham, managing director of Flashtalking, which is behind the online video.

Creative was adapted for Europe by Mediaedge:cia, Zentropy Paris and Flashtalking. The original creative was by Arnell Group in the US.

Rebecca Fitch, European account manager at Outrider/Mediaedge:cia, said: "This digital-only campaign is a first for Reebok, which is a testimony not only to the success of our previous digital campaigns but also to the medium. At the heart of this campaign will be the largest use of Flash-video seen on the web."

She added: "Through the use of innovative advertising formats such as video-streaming we have successfully managed to raise Reebok's brand awareness and drive response."

Reebok's TV commercials have been integrated into the online campaign in eight European countries by Flashtalking, using its Flash4+ delivery, which is based on Macromedia Flash.

The ads will be running on Yahoo! properties and on MSN Hotmail.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).