Reed Employment appoints AMV and WCRS to pounds 15m task

Reed Employment has picked Abbott Mead Vickers BBDO and WCRS to handle a pounds 15 million repositioning campaign to help it capitalise on a buoyant jobs market and counter the threat of online rivals.

Reed Employment has picked Abbott Mead Vickers BBDO and WCRS to

handle a pounds 15 million repositioning campaign to help it capitalise

on a buoyant jobs market and counter the threat of online rivals.



AMV will handle a major rebranding campaign involving the promotion of a

new website and the back-up of more than 1,000 consultants.



WCRS will promote a new online service for temporary jobs, claimed to be

the first of its kind in Europe.



AMV was a late entrant on the pitchlist alongside WCRS and Bartle Bogle

Hegarty. A pitch for the media work was being held this Thursday. Katy

Nicholson, Reed’s marketing director, would not name the

contestants.



Reed plans to take advantage of a recruitment market fuelled by a strong

economy.



It also wants to show that it has adapted to a situation in which ’jobs

for life’ have become a thing of the past.



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