Reed Employment has picked Abbott Mead Vickers BBDO and WCRS to
handle a pounds 15 million repositioning campaign to help it capitalise
on a buoyant jobs market and counter the threat of online rivals.
AMV will handle a major rebranding campaign involving the promotion of a
new website and the back-up of more than 1,000 consultants.
WCRS will promote a new online service for temporary jobs, claimed to be
the first of its kind in Europe.
AMV was a late entrant on the pitchlist alongside WCRS and Bartle Bogle
Hegarty. A pitch for the media work was being held this Thursday. Katy
Nicholson, Reed’s marketing director, would not name the
Reed plans to take advantage of a recruitment market fuelled by a strong
It also wants to show that it has adapted to a situation in which ’jobs
for life’ have become a thing of the past.