Reed in pounds 5m web resource launch

Reed Business Information has announced the details of its latest web venture - a business-to-business service called Sourcenet fronted by a 25-strong sales team.

Reed Business Information has announced the details of its latest

web venture - a business-to-business service called Sourcenet fronted by

a 25-strong sales team.



The publisher is spending pounds 5 million on launching the service,

which is scheduled to go live this November.



Sourcenet will be a catalogue-style website featuring thousands of

industrial products. It is aimed at small to medium-sized businesses in

the industrial manufacturing sector, that previously had to plough

through hard copy directories such as RBI’s Kompass and Kelly’s to

purchase goods.



Both the electronics directory Kompass and Kelly’s, which lists

industrial products and services, are now on the internet and RBI claims

the sites have generated almost pounds 10 million in advertising

revenue.



However, Sourcenet will be a separate site containing products from the

catalogues of an estimated 10,000 engineering and electrical

companies.



RBI has recruited Peter Morris as publisher of the business-to-business

project. Morris previously oversaw United News and Media’s stable of

business directories which includes the Printing Trades Directory and

the Engineer Buyers Guide.



He is searching for a national field sales manager and six regional

field sales executives to tour businesses and persuade industrial buyers

to place their products on Sourcenet. The advertising sales team will

eventually be expanded to 25.



The sales manager, who will be based in the South East, will also sell

advertising on an accompanying colour magazine - also called Sourcenet -

which will direct the key target audience of buyers onto the site.



The publishing company is to launch the magazine at the end of the year

and send it to buyers drawn from RBI’s database.



Clients will be able to buy advertising packages to run both in the

hardcopy magazine and on the Sourcenet website.



For example, they can place 100 of their products on Sourcenet and then

pay for extra copy or photographs to run alongside them, as well as

buying conventional ad slots in the publication and brand advertising on

the site.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).