Reed Business Information has announced the details of its latest
web venture - a business-to-business service called Sourcenet fronted by
a 25-strong sales team.
The publisher is spending pounds 5 million on launching the service,
which is scheduled to go live this November.
Sourcenet will be a catalogue-style website featuring thousands of
industrial products. It is aimed at small to medium-sized businesses in
the industrial manufacturing sector, that previously had to plough
through hard copy directories such as RBI’s Kompass and Kelly’s to
Both the electronics directory Kompass and Kelly’s, which lists
industrial products and services, are now on the internet and RBI claims
the sites have generated almost pounds 10 million in advertising
However, Sourcenet will be a separate site containing products from the
catalogues of an estimated 10,000 engineering and electrical
RBI has recruited Peter Morris as publisher of the business-to-business
project. Morris previously oversaw United News and Media’s stable of
business directories which includes the Printing Trades Directory and
the Engineer Buyers Guide.
He is searching for a national field sales manager and six regional
field sales executives to tour businesses and persuade industrial buyers
to place their products on Sourcenet. The advertising sales team will
eventually be expanded to 25.
The sales manager, who will be based in the South East, will also sell
advertising on an accompanying colour magazine - also called Sourcenet -
which will direct the key target audience of buyers onto the site.
The publishing company is to launch the magazine at the end of the year
and send it to buyers drawn from RBI’s database.
Clients will be able to buy advertising packages to run both in the
hardcopy magazine and on the Sourcenet website.
For example, they can place 100 of their products on Sourcenet and then
pay for extra copy or photographs to run alongside them, as well as
buying conventional ad slots in the publication and brand advertising on