Reed.co.uk appoints iCrossing to build brand online

Reed.co.uk, the recruitment website, has appointed iCrossing to handle its paid media account and online creative strategy.

Super Reed: winning TV ad in competition run this year by the recruitment website
Super Reed: winning TV ad in competition run this year by the recruitment website

The search specialist agency has been tasked with developing the Reed brand online, by creating a digital marketing strategy that includes PPC and display, as well as leading its online creative strategy.

It was awarded the business following a competitive pitch against four undisclosed agencies.

It is not clear whether the incumbent on the account, Golley Slater, repitched for the business.

At the start of this year, Reed announced the winners of a £10,000 competition to create a TV ad for the brand.

The "super Reed" ad, created by director Jonathan Brooks and producer Mat Laroche, featured the ex-Edinburgh fringe comedy trio The Wogans and centred on a superhero with the ability to instantaneously change people's jobs,

Previous advertising from Reed.co.uk has included its 'Love Mondays' campaign, which ran across TV, digital, outdoor and radio.

It has extended its 'Love Monday' creative to Facebook with an app. Although the brand is active on Facebook, with several other apps, as well as competitions, it has a small following.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More