MindShare, the J. Walter Thompson/Ogilvy & Mather media operation
due to launch at the end of next month, has confirmed the appointment of
TMD Carat’s Simon Rees as its managing director, as revealed in Campaign
Rees, the deputy managing director of TMD, was put on gardening leave
last week after handing in his resignation. It is as yet unclear when he
will be allowed to join MindShare, though his official notice period is
Mandy Pooler, the managing director of the Network who had been lined up
as MindShare’s managing director, has been promoted to chief executive
to make room for Rees.
Pooler said Rees had been the only candidate for the job. ’He’s a very
good people-manager and his negotiation skills are complementary to my
own background. It’s vital that we build a new culture for MindShare, so
Simon’s neutrality is also important.’
Beneath Rees, JWT’s media director, Mike Wood, will be MindShare’s
deputy managing director, while Bill Kinlay, the media director of O&M’s
Network, will become the commercial director.
At the same time, Pooler has created a new tier of management called
managing partners. Both Kinlay and Wood will take this title, as will
Kevin Razvi and Bill Barker from JWT and Darren Fawcett from the
All will retain their current client responsibilities.
Although Rees’s background is in TV buying, as managing director he will
work across all departments at the agency, which still has to find a
broadcast director to head its television buying division.
Across Europe, MindShare’s operations will be jointly headed by JWT’s
European executive media director, Ron de Pear, and the Network’s
European chief, Michael Quilty.
At TMD the broadcast development director, Dave King, has been promoted
to broadcast director, tak-ing over Rees’s television responsibilities.