Reeve launches sales operation

Nigel Reeve, ex-managing director of London News Radio, is launching a national sales house to service his newly created regional network of radio stations.

Nigel Reeve, ex-managing director of London News Radio, is

launching a national sales house to service his newly created regional

network of radio stations.



The company, called Fusion Radio Group, will begin trading on 3 April,

fronted by Classic FM’s former group head of sales Gerri Boniface.



The group will have three divisions: sales, acquisitions and web

radio.



Fusion Radio Sales will sell on behalf of local radio station clients as

well as its own six local stations, the names of which will be disclosed

next week.



Boniface, who takes on the title of managing sales director, will sell

advertising packages to air simultaneously across the 20 stations.



Fusion Radio Group insisted that advertisers would not be charged extra

for the ’simucast’ service.



He is recruiting four sales staff, three of whom will handle

sponsorship. Boniface is also looking to hire three staff for a

new-media sales department.



Boniface was group head of sales at Classic FM but was made redundant

six months ago following the restructure of the sales operations at the

station.



Reeve, who is chief executive of Fusion Radio Group, told Media Business

he wanted to ’reinstate advertisers’ trust in local radio’ while

building up the sector.



He added: ’At the moment, 50 per cent of all national airtime is in the

hands of a few big media owners. I want to readdress that balance.’



The second area of the Fusion Radio Group is a radio station ownership

division. It will concentrate on acquiring local radio channels across

the UK.



The third division will be dedicated to launching ten internet radio

stations.



Steve Booth, managing partner at the media agency Booth Lockett Makin,

will oversee the development of the stations. A new media sales team

will be assembled once launch dates have been confirmed.



Before it was renamed Fusion Radio Group, Reeve’s company was called

Radioplex Media (Media Business, 1 November).



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