Referendum Party joins main parties in battle of posters

The Referendum Party is joining the political advertising controversy with its own pounds 1 million poster campaign.

The Referendum Party is joining the political advertising

controversy with its own pounds 1 million poster campaign.



The push, which breaks this Friday through Banks Hoggins O’Shea, will be

the first time the party has used posters. It is the first element of

the party’s election campaign and will appear on nearly 1,000 96-sheet

sites. The move follows the recent appointment of the poster specialist,

Portland Outdoor, by Banks Hoggins’ media director, Jonathan

Stirling.



Details of the creative are being kept under wraps until a press

conference this Friday. However, there are believed to be two different

executions that continue the theme of a poster unveiled at the

Referendum Party conference last October with the headline, ’Britannia

doesn’t rule’.



Banks Hoggins picked up the claimed pounds 13 million media account last

November.



The agency already handled the creative task. Its first work for the

party on a full-service basis was a press campaign featuring the lines

’John Major is impotent’ and ’Tony Blair is dumb’.



The Referendum Party aims to build on the success of the Labour and

Conservative poster campaigns by switching to the medium as the general

election looms.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).