Reggae Reggae Sauce 'put some music in your food' by JWT London

Aardman has joined forces with Levi Roots to produce his first-ever above-the-line advertising campaign for Reggae Reggae Sauce.

The £2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will première during a primetime TV slot on ITV on Thursday 3 May and run until mid-August.