Stuart Wyss, marketing services manager, Dunlop
A summit and a song contest have put Birmingham on the map. New
audiences have enjoyed the city but I wonder how many newcomers
discovered the Birmingham Post? For international, national and
particularly Midlands-focused news, the Post delivers.
A reasonably written broadsheet, the Post contains most of the key
sections found in the national dailies, but in brief. The business and
financial sections are locally authoritative and have earned a great
deal of respect.
There’s a unique sense of social and business community in the UK’s
second city and a depth of pride and local interest I have not
Perhaps that is why this regional morning daily continues to flourish;
it could also have been this local pride that sparked editor Nigel
Hastilow’s slightly xenophobic rant about the ’half-hearted’ and
’patronising’ national media coverage of Birmingham’s G8 summit. The ’if
it isn’t in London, it isn’t news’ issue rumbles on.
Craig Fabian, communications manager Volvo
The Maidenhead Advertiser is greyish in style and ominously weighty.
I expect it to be full of local ads. I even wonder if I’ve paid for a
freesheet by accident. On scanning the banners I’m reassured that news
in my village is featured and I also find I can win some Virgin
I’m pleasantly surprised to find the layout is clean and tidy and,
although a bit crowded, easy to get into. Nice links to national news
’Maidonians have their say on England’s Puffing Billy (Gazza)’ add
authority, and the local What’s On and When section is comprehensive and
There are 36 pages of job ads and 18 pages of property. So this is where
the weight is. Overall, the Advertiser is a strong package of useful
stuff, tidily presented and not at all the paid-for freesheet I was led
MANCHESTER EVENING NEWS
Shami Ahmed, chief executive Joe Bloggs
The Manchester Evening News has everything you could want from a local
newspaper. It gives good coverage to the main international and domestic
stories and its Comment section affords the reader another
thought-provoking angle on lead stories.
It devotes considerable space to local news items and includes plenty of
space for public opinions, lending the paper a genuine community
The two-page business section gives an overview of the economy and
financial news relating to local companies, while the coverage of sports
and entertainment is an ideal guide to what’s going on in Manchester.
The sections of the paper mix well to ensure a very enjoyable, relaxed
and informative read.
However, there is one omission. I would have been delighted to have seen
some space - such as a centre-page spread - devoted to fashion.
THE YORKSHIRE POST
Nick Eggleton, new-business director, Poulter
With a circulation of just less than 76,000, the Yorkshire Post is the
UK’s sixth-largest morning newspaper. A consistently excellent product,
the paper has held on to a loyal readership. It’s like reading a quality
national broadsheet. The front page screams national news - in this
issue the story of the two British nurses’ release from a Saudi prison
appears alongside a picture of Mo Mowlam and a piece about the Irish
But local news is not ghettoised. National and local stories are
interwoven in five pages of home news. An example in this issue is a
Betty Boothroyd story - is it local or national? In fact, it’s both. The
truly local stories are kept to a local edition page. Sports news is
interwoven with national cricket while European and local football
features equally. In the business market, the paper really comes to the
fore. There are more than 130 quoted companies in Yorkshire with stories
on four of them in this issue. The job vacancies advertised are also of
a high quality.
THE SUNDAY POST (Edinburgh)
Peter Mill, founding creative partner The Leith Agency
When I was a boy, the Sunday Post wasn’t a newspaper. It was an
Generations of Scots learned to do things with vinegar, courtesy of the
Handy Tips feature. Readers believed that if something wasn’t in the
Sunday Post, it wasn’t true. The political column, As We See It, pointed
out that the country was going to the dogs because ’soor plooms’ had
gone up to sixpence ha’penny. Imagine a Scots version of the Darling
Buds of May and that’s the rose-tinted picture of Scotland the Sunday
Today’s Sunday Post has lost almost everything it once had. It used to
be timeless, now it’s dated. It used to be classless, now it’s another
downmarket Sunday tabloid. It used to be bought by almost every Scots
family, now its circulation is falling rapidly. I wonder if people
stopped buying the Sunday Post because it didn’t change, or because it
THE BATH CHRONICLE
Jon Jefferies, managing director McCann-Erickson Bristol
This paper is a good read with excellent colour and lots of local news
and features - and not one lost cat. But there are only two pages of
national news and just three-and-a-half pages of sport to balance a
56-page recruitment supplement along with the usual TV guide.
Front cover stories include a piece about Gary Rhodes’ frustration with
Bath and North-east Somerset Council which is threatening to thwart his
attempts to open a restaurant in Bath.
Also on the front is a curiously prominent story about a local
stonemason whose financial problems are causing a reorganisation of the
The line-up for the Bath Festival - three weeks of world-class and
fringe events - is relegated to page eight.
The Bath Chronicle is a very good local paper with lots of content,
although I’d say it is a little too wordy.