Regulator slams Coca-Cola ad claiming soft drink doesn't make you fat

LONDON - The Australian ad watchdog has forced Coca-Cola to retract a print ad which claimed that the soft drink didn't make you fat or rot your teeth.

Coca-Cola...forced to correct Australian ad
Coca-Cola...forced to correct Australian ad

The ad, ‘mythbusting’, published in October last year, featured actress Kerry Armstrong alongside a number of ‘myths’ about Coke.

The ad denied the drink made you fat, rotted your teeth and was packed with caffeine.

But a ruling by the Australian Competition and Consumer Commission said: "Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay.

"They also had the potential to mislead parents about the potential consequences of consuming Coca Cola."

Coca-Cola South Pacific has agreed to publish a corrective ad in Australian newspapers and websites.

The company will also publish the levels of caffeine for Coca-Cola products compared to the levels for tea and instant coffee.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).