Regus targets Virgin Atlantic customers

LONDON - Temporary office space provider Regus is to tap into Virgin Atlantic's customer base via a loyalty-focused partnership.

The partnership gives unlimited access to any of Regus' 1,000 business lounges in 75 countries to Virgin's high spending customers.

Only Gold and Silver members of Virgin's frequent flyer programme, Flying Club, and holders of the Virgin Atlantic Black American Express card will qualify for the Regus Businessworld Gold card that confers the access.

All Flying Club members and all Virgin Atlantic American Express card holders can earn miles when they buy Regus products and services.

Roger Binks, vice-president of group marketing at Regus, said: "Regus' revolutionary Businessworld programme will prove extremely beneficial for Virgin Atlantic card holders.

"Whether [they] are expanding into new markets or identifying ways to reduce facilities costs, our Businessworld program provides them with a powerful tool to thrive during these challenging times."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More